The internet and social media have changed the art game. Before, experiencing art typically meant going to a studio, gallery or museum. Now all you have to do is visit Instagram or DeviantArt. Of course, it doesn't have to be one way or the other. The stARTup Art Fair bridges the gap between the two to make contemporary art accessible to everyone. The fair connects you to expert-vetted independent artists directly without any of the pretentiousness or middleman hassles. It's also one hell of a deal — a single-day ticket is just $15. Now through Sunday at the Hotel Del Sol in the Marina, you can experience three floors of thought-provoking, boundary-pushing works.


The stARTup Art Fair makes modern, contemporary art more accessible.
Blank walls are no fun.
Hotel Del Sol, 3100 Webster St., Marina, San Francisco, CA 94123
Through Sun. Today, 2-10 p.m.; Sat., noon-9 p.m.; Sun., noon-7 p.m.


By Mike Weiss

San Francisco-based marketer Mike Weiss has an undying love for sports, film photography and anything with gin. He's a firm believer that the West Coast is the best coast. Find him on Twitter @mikeini.