He looked positively dashing! We just had to ask the man opposite us on the bus where he'd bought his awesome pink shirt. Everyone loves a good compliment, so he leaned in close and whispered his special find: he had created his own personalised shirt online with the Bombay Shirt Company. He'd picked the fabric, cuffs, collar and buttons – and even put his initials on the pocket. Now that's what we call personal branding! Just enter your measurements, mix and match the tailoring and say hello to personal styling. Let's keep this one between us – we want to remain unique!
20 February 2013